As you know, Instagram is one of the great platforms for businesses that people have turned to and are constantly involved with issues such as attracting followers, increasing visits, increasing sales, etc. In any case, we have to think about these issues in order to get a good income. In order to increase Instagram followers, we must know and apply basic solutions. In this article, we will review the latest principles that are considered according to the Instagram algorithm in 2024.
Increase Instagram followers
There is no definitive “growth hack” to increase your Instagram followers. But there’s still a lot you can do to build your Instagram growth strategy.Before we get into it; If you’ve just started using Instagram for your business or as a business platform, the first step is to tighten the screws on your Instagram presence. As such, the first few tactics cover the basics and are especially relevant for creators or new businesses.Even if you’re a seasoned Instagrammer, it’s worth checking to make sure you’re on the right track.
1- Avoid buying fake followers
When websites are selling 1000 Instagram followers for cheap, it’s tempting to make a quick win to increase your follower count. But buying fake followers does more harm than good:
Instagram actively bans and cleans accounts that engage in fraudulent activity.
Fake followers are bots and not real people – they don’t actually engage with your account or convert into customers.
You destroy your credibility and lose the trust of your audience – which causes them to unfollow you.
Buying engagement like views and comments or participating in engagement pods is equally useless in growing your Instagram account. You don’t want a lot of followers just for the sake of it, you want to grow a meaningful community.
2- Put keywords in your username and name
Instagram’s algorithm prioritizes search results containing keywords in name and username.Your Instagram handle username
It’s You (Name @ Your Profile): Match this like your company name and/or your profile username on other social channels so it’s instantly recognizable.
Your name is your company name (or whatever you like): add relevant keywords here to improve visibility.
3- Optimize your Instagram bio
There are four elements you should use to improve the perfect Instagram bio:
A simple description of what you do and/or what you sell
A touch of brand personality
A clear call to action (CTA)
A link from the site
Your Instagram bio has only 150 characters. But it’s the impression that makes or breaks your first impression on your followers and potential customers. The science behind the Instagram bio is to show the operation of the page clearly, creatively and completely. Anyone reading it should immediately know what your business does, how you can help them, and where they can learn more.
4- Promote your Instagram in other places
Redirecting potential customers from other channels to Instagram is a good strategy to grow your followers quickly. For example, putting Instagram links on the site and other social networks.No one should have to manually go and search for you on Instagram if they already follow you elsewhere. Add your Instagram account link:
On the products page
Blog (if necessary)
Marketing and transactional emails
Footer and/or sidebar of your website
Social media posts
Email signatures for you and your employees
On other social media platforms like TikTok and YouTube
5- Find the best posting time yourself
When is the best time to post on Instagram? When your audience is online.There is no universal best time to share content on Instagram. Instead, aim to determine the ideal time to post to your followers. How will you know when your audience is online? Instagram tells you through its Insights in four simple steps:
Go to your Instagram profile in the app and click on the hamburger menu (three horizontal lines) at the top right of the screen.
Tap on “Insights”.
From there click on “Total Followers”.
Scroll to the bottom of this page and search for “Most active times”. You can switch between hours for each day of the week or look at specific days.
6- Have a marketing strategy for your Instagram
Having a clear idea of where Instagram fits into your social media marketing strategy will not only yield positive business results, but also steer you in a focused direction on what to post on Instagram. But how do you create an Instagram growth strategy?
